The Association of Startup and SMEs Enablers of Kenya (ASSEK) is actively promoting networking among its members to become the driving force for entrepreneurial economic breakthroughs in Kenya. As a member of ASSEK, I.O.Me254 participated in a digitalization training ON aimed at capacity-building entrepreneur support organizations (ESOs) to enhance their service delivery through digitization of their systems and processes. 

The training covered various thematic areas, including Digital Business Model and Strategy, Digital Finance Management and Strategy, Digital Marketing Leadership and Strategy, Digitization of M&E, and Digital Fundraising. The ESO leaders were encouraged to develop a working business model canvas through a deeper understanding of their target customer segment using a human-centred design approach. 

Digitalization of ESO processes was highly encouraged, and this included financial management. ESO leaders were urged to invest in financial management tools and not just accounting tools. Various common financial tools were discussed, ranging from Microsoft Excel to more comprehensive tools such as Xero and SAP B1. 

Digital marketing was also covered in detail, and the main objectives of investing in digital marketing for ESOs were highlighted.  

In conclusion, the digital transformation of ESOs is no longer an option but a necessary step to be taken. The initial investment can be relatively high but when done appropriately, return on investment is guaranteed. Strategic partnerships can be a cost-effective approach to steadily build towards digital transformation and growth of these organizations. ASSEK’s digitalization training provides a comprehensive guide for ESOs to enhance their service delivery through the digitization of their systems and processes.