A 4-day training on Audio-Visual and Social Media that was held at I.O.Me001 Innovation Hub. The training was facilitated by Switch Media and was organized by the French Solidarity Fund Project Initiative (FSPI). 

A total of 33 youths and women from Mombasa and Lamu counties who had an interest in videography, audio-visual, content creation and media participated in the training.

Participants learned about script writing, including the structure of an effective script with an intro, body, and conclusion. They were introduced to concept development, writing to the picture, and the importance of considering the target audience’s demographics when determining the language of the script.

The participants also learned about different types of filming equipment and techniques such as shot composition, camera movement, and video editing. The aspect ratios for various online platforms and the importance of shot selection (long shots, medium shots, close-up shots) were also discussed. Finally, the training covered the benefits of having a professional Facebook page and how to effectively utilize it.