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Category: Marketing

Photography – There is More to A Snap

Photography is about capturing moments, telling stories, and making memories stick. It’s about capturing that feeling, that moment,that motion that would be lost if not caught and savored. In our recent session, we got down to the basics,but with a twist. First, we took a close look at the camera—understanding all the important parts including the lens and the camera body. It’s like getting to know the ins and outs of your new favorite gadget before you start using it. Plus, we made sure everyone felt like a pro by learning how to handle the equipment like it was an extension of themselves. No awkward fumbles here!Let’s face it: every photo is a little piece of art (or at least, it’s trying to be). Whether it’s a portrait that speaks volumes, a landscape that takes your breath away, or a snapshot of life’s little candid moments, each shot has a tale to tell. We also dabbled in the magic of perspective— how shifting your angle or focus can turn a “meh” shot into something you’ll want to frame. Suddenly,everything around you looks like it’s straight out of a photo-shoot, and it’s all about how you see it.The big takeaway? Photography is all about seeing the world with fresh eyes. You don’t need to wait for the perfect moment; sometimes, all it takes is a little creative twist to turn the ordinary into extraordinary. We encouraged everyone to experiment—whether it was with their angle, their focus, or looking for the beauty in the overlooked moments. Once you start seeing through the lens, you’ll never look at the world the same way again. Who knew everyday scenes could become such masterpieces?

I.O.Me 254 Fab Women

I.O.Me 254 Fab Women We have initiated a dynamic program to address the education-industry relationship, through its Fab Women program.The event was celebrated on February 11th 2025, coinciding with the International Day for Women and Girls in Science-to entail a day of inspiration and exploration for university students in STEAM fields. Participants encountered inspiring I.O.Me254 experiences via interactive sessions and hands-on experiences, allowing them to explore contemporary projects, opportunities, and available resources within the innovation ecosystem. It also shone light on the importance of STEAM education and emphasized I.O.Me254’s commitment to nurturing creativity, diversity, and technology. By including these talented young women in the program,the initiative aims to take its place in empowering the next generation of scientists and leaders in technology, which is widely seen as a necessary feature to ensure that they will have every possible tool and support on which to build their success. I.O.Me254, which has initiated a dynamic program to address the education-industry relationship, through its Fab Women program. The event was celebrated on February 11th, coinciding with the International Day for Women and Girls in Science – to entail a day of inspiration and exploration for university students in STEAM fields. Participants encountered inspiring I.O.Me254 experiences via interactive sessions and hands-on experiences, allowing them to explore contemporary projects, opportunities, and available resources within the innovation ecosystem. Here’s to building bridges and breaking barriers in a trailblazing innovation landscape!

Bridging the Gap: A Market Assessment of Economic Opportunities for Youth and Women in Mombasa

An ICHA team drawn from Policy & Advocacy, Climate, Data and CVA units conducted a thorough market assessment activity supported by the FSPI (French Solidarity Fund Project Initiative project) in Mombasa to identify employment and entrepreneurship opportunities for young people and women in the industrial, informal, and formal sectors. This assessment was necessary due to the limited access to capital and education often faced by these groups, which hinders their economic growth and development.   The team focused on evaluating existing industries and identifying opportunities for new industries, assessing micro-enterprises and small businesses, and identifying job opportunities in established industries. The team identified a range of opportunities in all three sectors that could be tapped to promote economic growth and development in the region.     They also identified several challenges that must be addressed. These include limited access to finance and markets, inadequate knowledge, and a lack of business and professional skills among young people and women. To address these challenges, the Kenya Red Cross Society’s Innovation Unit plans to continue and upscale training and support programs that will help young people and women develop the necessary skills to succeed in business.   The training programs will focus on financial management, marketing, and business planning, which will be designed to enable participants to access capital and markets. Additionally, the Society plans to work with local partners to establish business incubation centres, providing mentorship and coaching to young people and women entrepreneurs.   The market assessment report will guide the steps needed to create economic opportunities for young people and women in the region. With the support of local partners and the community, the Kenya Red Cross Society aims to create a sustainable environment for economic growth and development. This effort is expected to improve the lives of young people and women in the area, promoting financial independence and gender equality.   In conclusion, the market assessment report generated from this activity provides insights into the economic opportunities available to young people and women in Mombasa. The report also highlights the challenges that must be addressed to enable them to take advantage of these opportunities.      

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